Voted in 2008 as the NSCA National Personal Trainer of the Year, Ben Greenfield is recognized as one of the top fitness, triathlon and nutrition experts in the nation, and has authored multiple books and DVDs on exercise and nutrition. Via his company, Pacific Elite Fitness,  he coaches and trains individuals for weight loss, lean muscle gain, holistic wellness, and sports performance.  Ben holds  bachelor’s and master’s degrees from University of Idaho in sports science and exercise physiology.